Assignment 1 Essay Example | Topics and Well Written Essays - 1000 words - 1

Assignment 1 - Essay Example The chief executive officer is Tim Armstrong (AOL, Inc. 2013). The company is committed to conducting operations in ways that conserve the environment through reduction of energy consumption in computer servers, implementing energy-efficient data centers, reduction in carbon footprint, green building, and recycling of plastic bottles, toner cartridges and aluminum cans (AOL, Inc. 2013). The company has strengthened communities through employee volunteers, donation of computer labs, empowering consumers like users of Huffing post, supporting the advertising partners like through AOL network and advocating for internet integrity and safety (Benn and Bolton, 2011). The company has a diversified workforce that caters for wide range of interests and needs (AOL, Inc. 2013). In addition, the compensation is fair and employment practices prohibit discrimination (AOL, Inc. 2013). However, the company must increase resources committed to social responsibility activities by at least 10 percent of the annual revenues and use at least 5 percent of the profits in promoting internet safety and integrity values. The primary stakeholders have a direct interest in AOL, Inc decision-making and operations and include shareholders, customers, government, creditors, employees, strategic advertising partners, and communities (Benn and Bolton, 2011). The secondary stakeholders have an indirect interest in AOL, Inc operations and include labor unions, the media, competitors, advocacy groups, and research centers. The primary stakeholders are either positively or negatively affected by the decisions of the management while the secondary stakeholders are not directly affected by the actions of the management (Benn and Bolton, 2011). The primary stak